Archive for July 2026
ASUS Business Philippines has officially launched the ASUS ExpertBook Ultra, its newest AI-powered flagship business laptop designed for executives, business leaders, and professionals who demand uncompromising performance. Unveiled during a grand event at Okada Manila attended by more than 1,200 industry leaders, enterprise partners, and technology decision-makers, the launch was led by ASUS Co-CEO Samson Hu alongside ASUS executives Rex Lee and Francis Avila.
During the event, Hu shared ASUS' vision of making the Expert Series the country's leading commercial PC brand by 2028, highlighting that ASUS' commercial business in the Philippines has already grown by 85 percent and now contributes 27 percent of the company's local business. Marketed as "The Flagship of the Industry. Period.," the ASUS ExpertBook Ultra introduces a new standard for AI-powered business computing.
Weighing just 0.99kg, the ASUS ExpertBook Ultra combines premium portability with workstation-level performance. Powered by up to the latest Intel Core Ultra X9 Series 3 processor, the laptop delivers an industry-leading sustained 50W CPU performance, supported by Intel Arc graphics, ultra-fast PCIe Gen 5 SSD storage, and up to 64GB of high-speed memory. It also features a stunning 14-inch 3K Tandem OLED touchscreen with up to 1,400 nits of brightness, a six-speaker Dolby Atmos audio system, Wi-Fi 7 connectivity, and up to 26 hours of battery life. Enterprise-grade security is built in through ASUS ExpertGuardian, NIST SP 800-193 compliance, dual self-healing BIOS, Microsoft Pluton, TPM 2.0, biometric authentication, and the subscription-free MyExpert AI suite, making it a reliable choice for businesses embracing AI-driven workflows.
Before its official launch, ASUS invited respected Filipino business leaders to use the ExpertBook Ultra for three weeks without scripts or guided demonstrations. Executives including RCBC's Lito Villanueva, Happy Skin and BLK Cosmetics CEO Jacqueline Gutierrez, and Converge ICT's Dindo Marzan praised its blend of AI capabilities, security, and everyday usability. The launch also featured a panel discussion with Gabbi Garcia and Rico Hizon, who were introduced as the campaign's dual ambassadors, representing today's modern Filipino professionals. The ASUS ExpertBook Ultra is now available in the Philippines starting at Php 129,995 through select ASUS stores and authorized retailers nationwide, with an Early Bird Bundle worth over Php 13,000 available until July 31, 2026.
