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As the hottest months of the year draw closer, households across the country are already bracing themselves for rising temperatures—and the equally daunting rise in electricity bills. Summer has long been synonymous with increased energy consumption, as families rely heavily on air conditioning to stay comfortable indoors. Yet for many, the decision to turn on the air conditioner often comes with a lingering sense of worry: How much will this cost at the end of the month?
This growing concern over energy expenses has reshaped the way consumers think about home cooling. Comfort is no longer enough; today’s households want solutions that are smarter, more efficient, and better aligned with their lifestyle needs. Responding to this shift, TCL—recognized as the Triple Global Top 1 TV Brand and the world leader in air conditioner sales—continues to push innovation forward with its latest lineup of intelligent air conditioning systems.
By combining advanced artificial intelligence, energy-saving performance, and thoughtful design, TCL aims to remove the stress from staying cool at home. Its newest models—FreshIN 3.0, VoxIN, and BreezeIN+—are designed to deliver consistent comfort while significantly reducing power consumption, allowing families to enjoy summer without fear of skyrocketing electricity bills.
A Smarter Approach to Beating the Heat
For decades, traditional air conditioners have operated on a simple principle: cool the room until a set temperature is reached, then cycle on and off to maintain it. While effective, this method often leads to inefficiencies such as overcooling, uneven airflow, and unnecessary energy use. TCL’s answer to this long-standing issue is its proprietary T-AI Energy Saving Technology, an intelligent system that transforms how air conditioning works inside the home.
Rather than functioning as a static appliance, TCL air conditioners powered by T-AI continuously analyze real-time data—such as room temperature, outdoor conditions, and user behavior—to deliver cooling more precisely. The system dynamically adjusts compressor speed and airflow, ensuring that the unit uses only the energy required to maintain comfort.
The result is a cooling experience that feels effortless and intuitive, while helping households reduce electricity consumption by up to 37 percent. For families preparing for long, hot days ahead, this innovation offers both immediate relief and long-term savings.
“Our T-AI technology transforms air conditioning into a truly intelligent experience,” says Bert Cheung, Deputy Director of AC Product Operation and B2B Business. “Rather than simply reaching a set temperature, FreshIN 3.0, VoxIN, and BreezeIN+ learn your patterns, anticipate your needs, and provide comfort in the most efficient way possible. From reducing unnecessary energy use to maintaining a consistent, pleasant indoor climate, T-AI makes running an AC stress-free, convenient, and economical, especially for families preparing their homes for warmer months.”
Intelligent Cooling That Learns and Adapts
At the core of TCL’s air conditioner lineup is the idea that true comfort goes beyond temperature control. It involves air quality, noise levels, airflow direction, and how seamlessly the appliance fits into daily life. T-AI Energy Saving Technology acts as the brain behind these considerations, constantly learning and adapting to user habits.
Over time, the system recognizes patterns—such as preferred temperatures at certain times of the day or when rooms are most frequently occupied—and fine-tunes performance accordingly. This means less manual adjustment for users and fewer instances of wasted energy.
By preventing overcooling and optimizing compressor operation, TCL air conditioners help create a more stable indoor environment. Instead of sudden blasts of cold air or frequent on-off cycling, the cooling remains smooth, consistent, and comfortable—an experience that feels noticeably different from conventional systems.
FreshIN 3.0: Intelligent Cooling Meets Cleaner Air
The TCL FreshIN 3.0 series takes intelligent air conditioning a step further by prioritizing not only cooling efficiency but also indoor air freshness. In many homes, especially those that remain closed for long periods during the hottest months, stale air can quickly build up. FreshIN 3.0 addresses this issue through smart fresh air circulation, ensuring a healthier and more pleasant living environment.
Powered by T-AI technology, FreshIN 3.0 automatically manages both airflow and fresh air intake based on indoor and outdoor conditions. The system evaluates factors such as humidity, temperature, and air quality to determine the most efficient way to keep rooms cool and refreshed without excessive energy use.
This intelligent balance allows households to enjoy cleaner air while keeping electricity consumption in check. Supporting features enhance the overall experience, including a Quadruple Noise Reduction System that reduces
TCL’s Intelligent Air Conditioners
A man of faith with an inspiring life story – That is Carl Pascua in a nutshell.
Since he was young, Carl has dreamed of becoming an inspiration to others. And now that he has found his voice and the perfect platform, he is able to do exactly that. He is a senior pastor at a small independent church in Cabanatuan, who also works as a professional host and singer. “I’m doing that to finance our church,” he says. “90% of the Adventist po kasi ay mga students, so, we don’t have a strong source of finances because we are an independent church.”
Carl has always been close to the youth, both in his past career as a college instructor, and now in his present role as pastor. Coincidentally, it is through the young people of his church that Carl first learned about TikTok. He shares, “Sa church ko po, yung mga young people, nagti-TikTok po sila ng nagti-TikTok. So ako naman , natutuwa ako sila kasi sumasayaw sila, nagsasama-sama sila, nagkakaisa sila. After ng Sunday service, magpapractice na sila. Pati ako, nakiki-practice.”
He started out on TikTok just for fun, but now he makes an effort to upload every day. And while the message and purpose of each video comes first, Carl makes sure to add fun and wacky parts to all of his posts. This way, his content doesn’t come off as too serious or boring, while still staying true to the core messages and moral lessons he wishes to impart.
One of his recent videos talks about second chances which is a great example of the kind of content that Carl puts out. In a way, it also echoes his very own life story.
In his youth, Carl got mixed up with an organization that was involved in illegal activity. This caused him to lose sight of his dreams and want to quit schooling. “Until, I saw the eyes of my parents. That broke my heart,” he shares. “Nung nakita ko po sila, the first time na parang nakikiusap sila sa akin na ituloy mo yung buhay mo. Sana wag kang mapagod na mangarap kasi sa’yo lang din kami umaasa para sa pamilya natin, so I continued studying. Nandito na po ako ngayon na natututo sa pagkakamali.”
A commenter once asked Carl how he is able to stay so positive, and he says that the question made him feel vulnerable. “I became so honest. I went through so many ups and downs in my life and that is the fuel that gives me motivation to do what I do.”
To those who are struggling in life and in faith, Carl says just hold on. “Kapit lang! To survive each day, they just fight every battle, kahit isang battle lang at a time, and just be positive that one day, everything will make sense. And I hope, the process of them just waking up each day and fighting each battle one step at a time, they will understand that there’s someone bigger holding their lives, someone bigger holding the world and that is the reason why they are capable of continuing the fight, and it’s God. And through that process, sana, magtiwala ulit sila kay Lord and ma-redeem po nila yung faith na meron sila.”
A Dose of Faith on Your TikTok Feeds
With the enhanced community quarantine in effect, social platforms, like TikTok, provide a great avenue to stay connected with the rest of the world. Here are digital ways you can do to fight the new coronavirus:
Get Informed
Access to accurate and timely information is our first line of defense. TikTok created a special page within the platform for you to know the Things About About Coronavirus. These include advisories and preventive measures to protect yourself with the help of the World Health Organization. There’s also a special section called Mythbusters to debunk fallacies about the virus and fight misinformation.
Wash Hands Properly
Because Singing “Happy Birthday” twice for handwashing is pretty much outdated, users and creators on the platform are using their favorite songs for the full, clinically-approved 20 seconds of handwashing!
Earlier this March, the Ghen Cô Vy (English Version) was released in response to a recent PSA from Vietnam which has turned coronavirus caution into a grooving choreography to inspire hand sanitation.
TikTok users are joining the #HandwashTunes challenge to encourage people across the globe to wash hands the right way.
@tjmusicmonterde ##HandWashChallenge ##handwashtunes
♬ original sound - TJ Monterde
It is safe to assume that sinks will now be the new stadium for 20-second concerts!
Spread the Good
In these challenging times, the things that we should spread right now are Love, Hope and Positivity! TikTok users from around the globe is taking part in the hashtag challenge #LoveInTheTimeOfCorona and you should, too! Get inspired with this video.
@kuyaching ##loveinthetimeofcorona Good deeds should be done with intention, not for attention.@Swerab Smith @Keanne Go ##chingsters ##teamramen ##laughingjackz
♬ Someone You Loved - Lewis Capaldi
Also, music brings hope and peace along with the message of love and compassion. In your TikTok videos, you can use the new collaborative song titled “Forever Beautiful: All for One Version” featuring our very own Ben&Ben alongside Eric Chou and 13 artists across Asia.
Stay Social and Connected While Keeping the Distance
Take advantage of your time at home to catch up on your friends and family through your inbox.
Try new things for self-improvement. Perhaps, learn a new language or try a new dish.
You can also share good vibes and entertain people. This is the best time to create tons of TikTok videos to save in Drafts for future uploading.
Together, we can fight the virus while maintaining our social interactions through the aid of social platforms. Just always remember that like all trials and tribulations in human history,
this too shall pass.
TikTok Against Corona Virus
The Trade Desk (Nasdaq: TTD) and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTok is a destination for creating and discovering real, interesting, and fun short-form mobile videos and brands are excited with the opportunity to connect with millions of users on the platform. The integration with The Trade Desk
, a leading global advertising technology platform, will make it easier for advertisers to incorporate TikTok into their campaigns. PepsiCo is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in the Thailand, with the Mindshare media agency.
"As our advertising solutions scale, we're always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India. The key objective of this is to enable more brands to tap into TikTok's short-form mobile video as part of their omni-channel campaigns," said Sam Singh, Vice President of Monetization, India, TikTok.
“We are delighted to launch this partnership with TikTok across Asia Pacific,” said Mitch Waters, Senior Vice President South Asia, The Trade Desk. “Everyone in this region understands the scope of TikTok’s reach, particularly with smartphone native users in India and Indonesia. Brands will be able to scale their campaigns to include short videos, simply and safely.”
“The smartphone-first demographic across Asia is absolutely critical for PepsiCo,” stated Arun Mehra, Sr. Director – Marketing Services, PepsiCo. “The partnership between TikTok and The Trade Desk makes reaching this audience easier and more precise. Having piloted in the Thailand, we are looking to extend our work through the partnership across the region.”
Manivannan Ramasamy, Regional Managing Director, Mindshare added, “Brands have been tracking the rise of short-form mobile videos worldwide, but particularly in Asia. The partnership between TikTok and The Trade Desk provides a measurable pathway to engage via this trend, while ensuring brand safety.”
Campaigns that run on The Trade Desk Platform are pseudonymous, which means that they do not directly identify people. Clients and partners are prohibited from providing personal data into The Trade Desk platform, emphasizing TikTok’s commitment to privacy. The partnership will also combine expertise in marketplace quality, blocking non-human impressions before they are purchased, thus ensuring brand safety. Currently, the partnership between The Trade Desk and TikTok covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) as well as Russia.
TikTok officially announces its partnership with The Trade Desk to help brands in Asia Pacific
TikTok, the leading destination for short-form mobile video, has partnered with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network, to launch the #ForClimate challenge, injecting new vitality into IFRC’s #FacesOfClimateChange global initiative.
From September 16th to 30th, TikTok users can raise awareness of climate change by using three specially designed stickers depicting extreme weather conditions: Rainstorm, Snowstorm and Global Warming.
In addition, TikTok users can also take part in an interactive quiz where they can test their knowledge on environmental protection and share actions they have done to help end the climate crisis. The quiz consists of 15 questions including “"Should plastic bags be banned?" “"Will you buy used goods?" and beyond.
Dr Jemilah Mahmood, IFRC’s Under Secretary General for Partnerships, said:
“TikTok’s social platform is perfect for getting a serious message across in a way that’s thrilling, inspiring, and energetic. We’re looking forward to seeing young people bring their stories to a global audience.”
Dr. Mahmood also shared her video #ForClimate on TikTok
#ForClimate is a global campaign and users from 100+ countries and regions, including United Kingdom, Germany, France, Spain, Italy, Russia, Poland, India, Japan, Korea, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Brazil, Mexico, Turkey, United Arab Emirates, South Africa, Australia, New Zealand and more can participate.
“TikTok's global community allows users to express their creative ideas through short videos. We’re thrilled to partner with the International Federation of Red Cross and Red Crescent Societies (IFRC) on the #ForClimate challenge, which empowers our community to creatively show their commitment to climate change and raise awareness for the importance of protecting our planet,” said Helena Lersch, Director of Public Policy, TikTok.
By offering a home for creative expression and an experience that is genuine, joyful, and positive, TikTok is a great platform for driving initiatives on social responsibility. There has already been a series of “TikTok for Good” campaigns such as #SaveOurOceans demonstrating how TikTok users are taking action to protect the planet.
On 22 September, a TikTok representative will join hands with IFRC to present at the 2019 UN Climate Change Summit. Download or open the TikTok app to creatively express your support for #ForClimate.
TikTok Joins #ForClimate Campaign
TikTok, one of today’s popular mobile video apps, has become a booming social network giant that attracts millions of users worldwide including millennials and the genZs. As a “global video community”, it has become a go-to platform to everyone and anyone who wishes to show their talent, skills or simply be part of a community with the same interests.
Every second, users share fun and memorable videos with their angsty facial expressions, smooth dance moves, and curated visual effects. Whether you are in the comforts of your home, outdoor by the beach, or at a formal event, there is a perfect filter, music or transition effects to help share these moments in TikTok.
With the “-ber” months full of fashion events, social gatherings and charity balls, make sure you don’t miss out on sharing the inner fashionista in you. Want to make a red carpet or runway-worthy video in just 15 seconds? Slay it with TikTok!
The Transformation
Document your before and after look. Share it from your pre-event pampering to the moment you wear that glamorous dress or custom-tailored suit. Show them that Cinderella effect!
Runway Ready
OOTD shots are overrated. Create a montage of your stylish outfits like a true A-list star. Play with those outfits and serve the looks we all need to see.
Be A Movie/TV Star
Channel your inner movie star. Choose from the list of memorable scenes from your favorite movies and TV series. Wear that glitter dress plus an iconic coat and be Miranda Priestly from The Devil Wears Prada, or for guys be MI6 agent James Bond wearing that sleek black suit. Remember- Everyone Is A Star!
The After Party
Fun moments need fun music. Gather your friends and make your own music video to capture and share such moments during and after these events. You can choose from pop, punk, disco, and EDM, the sky’s the limit!
Create your 15 seconds of Glam and Fashion in TikTok, the world’s leading short-form video sharing app. Available for iOS and Android
Slay Social Events with TikTok
TikTok, the leading destination for short-form mobile video, has partnered with Conservation International, to launch the #SaveOurOceans challenge. Conservation International works around the world to protect oceans and marine ecosystems – and the people whose lives and livelihoods depend on them.
The challenge spotlights the critical role of the world's oceans and what we can do to protect them for future generations.
As a platform for creativity, TikTok users can show their support for ocean conservation through their short videos and raise awareness to protect our oceans for a better future.
From August 26 to September 9, TikTok users can apply an ocean effect that lets them virtually "clean plastic" out of the ocean. For every video uploaded with the hashtag #SaveOurOceans, TikTok will donate $2 to Conservation International to help save 3,000 square kilometers of ocean (up to $100,000). #SaveOurOceans is a global campaign and users from countries and regions including: the US, the UK, France, Spain, Italy, the Netherlands, India, Japan, Hong Kong, Macau, Taiwan, Malaysia, Indonesia, Singapore, Thailand, Vietnam, the Philippines, Turkey, MENA, South Africa, Brazil, Mexico, Colombia, Argentina and Chile can participate.
The ocean has a message for you: http://vm.tiktok.com/YYG4eu/
Join Shailene Woodley, Chierald Tan and TikTok creators around the globe to help #SaveOurOceans:
The ocean-themed challenge comes at a time when the world is grappling with a global plastic pollution situation. The UN estimates that the ingestion of plastic kills 1 million marine birds and 100,000 marine animals each year. Scientists predict that the weight of ocean plastics will exceed the combined weight of all of the fish in the seas by 2050.
“TikTok's global community allows users to showcase and enjoy creative, everyday moments through video. We’re thrilled to partner with Conservation International on the #SaveOurOceans challenge, which empowers our community to creatively show their commitment to clean oceans and raise awareness for the importance of protecting a global resource,” said Bryan Thoensen, Head of Content Partnerships, TikTok.
"By 2050, there will be more plastic than fish in the world’s oceans. TikTok offers an imaginative platform that has the power to both educate and inspire users to take action. That's why we are partnering with TikTok and its global communities to address one of the world’s most pressing environmental challenges and together, inspire a creative, call to action around protecting our oceans for a better future," said Conservation International Chief Marketing Officer Anastasia Khoo.
Help protect our oceans, one TikTok video at a time. Download or open the TikTok app and show how you help #SaveOurOceans.
