Showing posts with label Asia Pacific. Show all posts
POCO, a popular technology brand among the world’s young techies, today announced the global launch of POCO M4 Pro 5G, a mid-range entertainment monster for young mobile users. The phone will be available globally, including Western Europe and Southeast Asia.
POCO is a full entertainment powerhouse that runs your favorite shows smoothly on the latest and powerful flagship-level 6nm MediaTek Dimensity 810 chipset, and a smart choice that won’t break the bank. For youthful users drawn to cool and trendsetting devices, POCO M4 Pro 5G makes for a powerful video streaming and gaming system that levels up the immersive entertainment experience with a silky smooth 90Hz refresh rate display along with upgraded 33W pro fast charging that’ll power the phone throughout the day. “M-series is undeniably the go-to phone for young smartphone users that seek the most value from their phones, and we’ve outdone their expectations with the latest POCO M4 Pro 5G,” said Kevin Qiu, Head of POCO Global. “With a series of firsts for M-series, which includes a higher performance and 33W pro fast charging, POCO M4 Pro 5G is undoubtedly the best entertainment-ready phone that we’ve introduced in this series to-date.”
Power Up with a MediaTek Dimensity 810 chipset
POCO M4 Pro 5G is the culmination of next-generation technology developed to deliver the best-in-class video watching and gaming experience, while offering more bang for the buck.
The Mediatek Dimensity 810 chipset is a class-leading octa-core processor that introduces a massive leap in performance than the previous generation, but also delivers unparalleled efficiency. Developed on a 6nm process, POCO M4 Pro 5G is inherently power-efficient. The battery lasts longer even when powering two impressive Cortex-A76 cores that run at 2.4GHz, six ARM Cortex-A55 efficiency cores running at 2.0GHz, and a contemporary ARM Mali-G57 MC2 graphics card at 1068MHz. So, POCO M4 Pro 5G delivers superior visuals that elevates any show or movie.
The phone also carries all the hallmarks of a flagship-rivaling device, including future proofed
connectivity with an integrated 5G modem* and support for dual 5G standby, along with UFS 2.2 technology for faster sequential write speeds and superior multitasking capabilities.
Power Up with 33W Pro fast charging and long battery life
Seeing is believing – POCO M4 Pro 5G is the first M-series phone to feature blazing fast 33W Pro fast charging technology. Did we mention it’s a charging speed that’s at the top of its category? Fueled by a 33W in-box charger, the phone fully charges its large 5000mAh battery to 100% in only 59 minutes** – nearly half the time compared with the previous generation. Putting this into perspective, with just a 10-minute charge, users will get up to 2 hours*** of video streaming.
Power Up with an FHD+ Smart Display and Three Nostalgic Colors
The verdict is in. For an immersive entertainment device, POCO M4 Pro 5G offers more than meets the eye. Boasting both a 240Hz touch sampling rate, along with a 90Hz DynamicSwitch**** DotDisplay this phone doesn’t just excel with top-of-class smoothness. It exceeds expectations. Featuring a wide color gamut that supports DCI-P3, the FHD+ resolution enthralls with a highly detailed and crystal clear display. While POCO M4 Pro 5G is also smart, as its dynamic refresh rate auto-adapts to individual forms of entertainment, which extends the battery life. Videos play back at 60fps, movies at 25fps, while games can operate at either 60fps or 90fps. Combine the display with dual speakers and POCO M4 Pro 5G transforms into a portable theater that fits into any pocket and envelops your sight and ears.
Gamers not only get this, but so much more. POCO’s X-axis linear motor offers a haptic touch-like response that vibrates in reaction to in-game actions.
POCO M-series has been a consistent breath of fresh air among a sea of look-alikes, and POCO M4 Pro 5G delivers with a nostalgic return of POCO’s signature, immersive design. Find comfort in a slim bezel, lightweight design of 195g, thin 8.75mm frame and redesigned side fingerprint sensor. But also select from three stylish colors. This includes a matte-finished POCO Yellow, Power Black or Cool Blue.
Power Up Shots with a 50MP Camera
To follow up on its series of firsts, POCO M4 Pro 5G is the first phone of M-series that features an impressive 50MP camera sensor and an 8MP ultra-wide camera. But paired with a series of creative camera features like Night mode, Kaleidoscope, Slow motion and Time-lapse video, any footage or photo can be leveled up with clearer pictures and breathtaking landscape shots. Even selfies are made more memorable with Panorama selfies captured using its 16MP front camera. To put finishing touches on the final clip or shot, add a dash of style with Filters.
POCO M4 Pro 5G will come in three colors including POCO Yellow, Power Black, and Cool Blue and will also be available in three variants: 4GB+64GB, and 6GB+128GB. The 4GB + 64GB and 6GB+128GB variants’ recommended retail price is at PHP 11,990 and PHP 12,990 respectively. The POCO M4 Pro 5G will be available starting November 11 for a flash sale price of PHP 10,990 for the 4GB + 64GB and PHP 11,990 for the 6GB+128GB variant via Shopee. More POCO deals on 11.11 POCO also announced exclusive promotions on select POCO devices that can be availed on its official Shopee and Lazada stores.
The Mid Range Beast is Out: POCO M4 Pro 5G
The Trade Desk (Nasdaq: TTD) and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTok is a destination for creating and discovering real, interesting, and fun short-form mobile videos and brands are excited with the opportunity to connect with millions of users on the platform. The integration with The Trade Desk
, a leading global advertising technology platform, will make it easier for advertisers to incorporate TikTok into their campaigns. PepsiCo is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in the Thailand, with the Mindshare media agency.
"As our advertising solutions scale, we're always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India. The key objective of this is to enable more brands to tap into TikTok's short-form mobile video as part of their omni-channel campaigns," said Sam Singh, Vice President of Monetization, India, TikTok.
“We are delighted to launch this partnership with TikTok across Asia Pacific,” said Mitch Waters, Senior Vice President South Asia, The Trade Desk. “Everyone in this region understands the scope of TikTok’s reach, particularly with smartphone native users in India and Indonesia. Brands will be able to scale their campaigns to include short videos, simply and safely.”
“The smartphone-first demographic across Asia is absolutely critical for PepsiCo,” stated Arun Mehra, Sr. Director – Marketing Services, PepsiCo. “The partnership between TikTok and The Trade Desk makes reaching this audience easier and more precise. Having piloted in the Thailand, we are looking to extend our work through the partnership across the region.”
Manivannan Ramasamy, Regional Managing Director, Mindshare added, “Brands have been tracking the rise of short-form mobile videos worldwide, but particularly in Asia. The partnership between TikTok and The Trade Desk provides a measurable pathway to engage via this trend, while ensuring brand safety.”
Campaigns that run on The Trade Desk Platform are pseudonymous, which means that they do not directly identify people. Clients and partners are prohibited from providing personal data into The Trade Desk platform, emphasizing TikTok’s commitment to privacy. The partnership will also combine expertise in marketplace quality, blocking non-human impressions before they are purchased, thus ensuring brand safety. Currently, the partnership between The Trade Desk and TikTok covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) as well as Russia.
