Archive for April 2020
With the enhanced community quarantine in effect, social platforms, like TikTok, provide a great avenue to stay connected with the rest of the world. Here are digital ways you can do to fight the new coronavirus:
Get Informed
Access to accurate and timely information is our first line of defense. TikTok created a special page within the platform for you to know the Things About About Coronavirus. These include advisories and preventive measures to protect yourself with the help of the World Health Organization. There’s also a special section called Mythbusters to debunk fallacies about the virus and fight misinformation.
Wash Hands Properly
Because Singing “Happy Birthday” twice for handwashing is pretty much outdated, users and creators on the platform are using their favorite songs for the full, clinically-approved 20 seconds of handwashing!
Earlier this March, the Ghen Cô Vy (English Version) was released in response to a recent PSA from Vietnam which has turned coronavirus caution into a grooving choreography to inspire hand sanitation.
TikTok users are joining the #HandwashTunes challenge to encourage people across the globe to wash hands the right way.
@tjmusicmonterde ##HandWashChallenge ##handwashtunes
♬ original sound - TJ Monterde
It is safe to assume that sinks will now be the new stadium for 20-second concerts!
Spread the Good
In these challenging times, the things that we should spread right now are Love, Hope and Positivity! TikTok users from around the globe is taking part in the hashtag challenge #LoveInTheTimeOfCorona and you should, too! Get inspired with this video.
@kuyaching ##loveinthetimeofcorona Good deeds should be done with intention, not for attention.@Swerab Smith @Keanne Go ##chingsters ##teamramen ##laughingjackz
♬ Someone You Loved - Lewis Capaldi
Also, music brings hope and peace along with the message of love and compassion. In your TikTok videos, you can use the new collaborative song titled “Forever Beautiful: All for One Version” featuring our very own Ben&Ben alongside Eric Chou and 13 artists across Asia.
Stay Social and Connected While Keeping the Distance
Take advantage of your time at home to catch up on your friends and family through your inbox.
Try new things for self-improvement. Perhaps, learn a new language or try a new dish.
You can also share good vibes and entertain people. This is the best time to create tons of TikTok videos to save in Drafts for future uploading.
Together, we can fight the virus while maintaining our social interactions through the aid of social platforms. Just always remember that like all trials and tribulations in human history,
this too shall pass.
TikTok Against Corona Virus
The Trade Desk (Nasdaq: TTD) and TikTok, the leading destination for short-form mobile video, have announced a new advertising partnership covering key Asia Pacific markets. The partnership will allow advertisers to directly access premium TikTok inventory across Asia-Pacific via The Trade Desk platform. TikTok is the first short-form video platform to integrate its ad offerings with The Trade Desk, making this a unique industry-leading development for brands in the region.
TikTok is a destination for creating and discovering real, interesting, and fun short-form mobile videos and brands are excited with the opportunity to connect with millions of users on the platform. The integration with The Trade Desk
, a leading global advertising technology platform, will make it easier for advertisers to incorporate TikTok into their campaigns. PepsiCo is the first client to access TikTok inventory via The Trade Desk, running a campaign for the Lays portfolio in the Thailand, with the Mindshare media agency.
"As our advertising solutions scale, we're always looking to partner with industry leaders like The Trade Desk to bring quality and high-performing advertising options to brands in Asia Pacific, including India. The key objective of this is to enable more brands to tap into TikTok's short-form mobile video as part of their omni-channel campaigns," said Sam Singh, Vice President of Monetization, India, TikTok.
“We are delighted to launch this partnership with TikTok across Asia Pacific,” said Mitch Waters, Senior Vice President South Asia, The Trade Desk. “Everyone in this region understands the scope of TikTok’s reach, particularly with smartphone native users in India and Indonesia. Brands will be able to scale their campaigns to include short videos, simply and safely.”
“The smartphone-first demographic across Asia is absolutely critical for PepsiCo,” stated Arun Mehra, Sr. Director – Marketing Services, PepsiCo. “The partnership between TikTok and The Trade Desk makes reaching this audience easier and more precise. Having piloted in the Thailand, we are looking to extend our work through the partnership across the region.”
Manivannan Ramasamy, Regional Managing Director, Mindshare added, “Brands have been tracking the rise of short-form mobile videos worldwide, but particularly in Asia. The partnership between TikTok and The Trade Desk provides a measurable pathway to engage via this trend, while ensuring brand safety.”
Campaigns that run on The Trade Desk Platform are pseudonymous, which means that they do not directly identify people. Clients and partners are prohibited from providing personal data into The Trade Desk platform, emphasizing TikTok’s commitment to privacy. The partnership will also combine expertise in marketplace quality, blocking non-human impressions before they are purchased, thus ensuring brand safety. Currently, the partnership between The Trade Desk and TikTok covers 11 Asia-Pacific markets (including Southeast Asia, India, Australia and Japan) as well as Russia.
